Case Studies

Destination Marketing: Rendezvous on Roncy

The Roncesvalles Village BIA partnered with BIAWorks to assist with the launch of a destination marketing campaign to showcase their unique member business community, local history, and points of interest across Roncesvalles Avenue. Working closely with the RVBIA team, our team provided support to achieve the following:

  • Print & digital content creation to showcase the BIA's unique charm

  • Design & creation of a neighbourhood map to effectively promote local businesses

  • Ongoing BIA stakeholder engagement to weigh in on project process

  • Photography services to document the vibrancy of the community

Event Promotion: Guaranteeing Success for the Afro-Caribbean Farmers’ Market

As part of our multi-year partnership, the York-Eglinton BIA team enlisted BIAWorks to brand and promote an annual Farmers’ Market to celebrate the community's cultural heritage.

With our support, the Market achieved:

  • Attendance of over 10,000 new visitors in its first year

  • Online endorsement from key political figures and media outlets

  • Inclusion in the annual event schedule for the BIA

  • Increased foot traffic to the broader local community

Working with various BIA stakeholders to ensure success, BIAWorks has helped to make the market a resounding success for vendors and the broader community alike.

Strategy & Campaign Management: Eglinton Crosstown LRT

BIAworks successfully partnered with the Metrolinx and Crosslinx teams to execute a city-wide campaign promoting Eglinton communities and reminding Torontonians that Eglinton Avenue is open for business. Throughout the campaign, we collaborated closely with each BIA team and their respective member business communities, delivering critical support in the following areas:

  • Strategic planning to create tailored marketing plans for each neighbourhood

  • 1:1 BIA & business support to learn more about unique goals & needs

  • Content creation & marketing services to design and launch new initiatives

  • Photography services to capture the unique vibrancy of each community

Direct Business Support: Berczy Businesses

The St. Lawrence Market Neighbourhood BIA engaged BIAWorks to support businesses along the Wellington corridor, which has been heavily impacted by construction.

Through engaging contests like Berczy Biz Bingo and the 4-Course Challenge, BIAWorks:

  • Built a dedicated website and created print and digital collateral to educate businesses, engage visitors, and promote participation.

  • Increased foot traffic to business storefronts around the park.

  • Provided digital marketing opportunities for businesses.

  • Enhanced customer education about the unique offerings around the park.

BIAWorks’ support has significantly impacted the project over its 6-month run.

Brand Refresh: Enhancing York-Eglinton BIA's Online Presence

BIAWorks recently designed and built a new website for the York-Eglinton BIA to enhance its digital presence and create a more impactful online experience by achieving the following:

  • Create a modern, user-friendly experience for visitors

  • Provide clear information about the BIA's history, boundaries, mission, and vision

  • Serve as a central repository for member business information and digital marketing opportunities

  • Showcase local main streets and business storefronts through neighbourhood photography

  • Highlight event information more effectively to drive increased foot traffic to local initiatives

  • And much, much more...

This new platform offers an engaging experience for users interested in exploring the neighbourhood’s offerings and has helped to propel the BIA's digital footprint to new heights.

A Refreshed Neighbourhood Brand Strategy: Eglinton Hill BIA

As the smallest BIA in the city, the Eglinton Hill BIA partnered with BIAWorks to refresh their brand identity and expand the impact that they had on their surrounding community.

Our ongoing support achieved:

  • Developed a branding strategy to showcase the neighbourhood's diversity.

  • Conducted social media and website analysis to enhance online engagement.

  • Designed a new website to expand reach and centralize business promotions (launching soon!).

  • Launched digital and print marketing initiatives to connect with the community and build external awareness.

BIAWorks continues to support the Eglinton Hill BIA with broader marketing and promotional support.